On February , 2026, Zhongshan Keshilitun Building Materials Co., Ltd., the parent company of CUALI – a leading brand in China’s grout beautification and decorative sealant industry, held a spectacular annual gala themed.

   "Improve Quality & Efficiency, Forge Internal Strength; Unite Efforts & Strive for Growth". 

    The event gathered all CUALI employees to celebrate the remarkable achievements of 2025, honor outstanding contributors, showcase the team’s vibrant spirit, and unveil an ambitious 10-year strategic blueprint for the brand’s next stage of development. As 2026 marks CUALI’s 10th founding anniversary, the gala stands as a pivotal milestone, ushering in a new journey of high-quality growth and global expansion for the brand.

   2025’s Stellar Performance: A Solid Foundation for the New Decade

    The gala kicked off with a keynote speech by Mr. He Jialian, General Manager of CUALI, who reviewed the company’s outstanding business performance in 2025 and shared a clear vision for the future. According to the official data released, CUALI exceeded its 2025 annual business target by 10% (achieving a 110% completion rate) and achieved an impressive 19.5% year-on-year revenue growth. This hard-won achievement is the result of the joint efforts of every CUALI employee, laying a solid foundation for the brand’s leapfrog development in its 10th year. 

    Mr. He emphasized that 2026 is not only a milestone for CUALI’s 10th anniversary but also a new starting point for the brand to move towards globalization and high-endization. He pointed out that "a decade of polishing a sword" has shaped CUALI’s core competitiveness in the grout beautification industry, and the next decade will be a critical period for the brand to realize its global strategic goals.

   Ambitious 10-Year Strategic Vision: Aiming to Be a Global Grout Industry Leader

1. Striver-centric Culture: Build a more scientific and improved profit-sharing mechanism, continuously increase employee compensation and well-being, and strive to become a recognized "Top Employer Enterprise" in the building materials industry.
2. Compliance & Altruism: Adhere to standardized operation and altruistic development, grow into a respected enterprise in the industry, and build a trustworthy brand for employees, customers, suppliers and society.
3. Crafting Perfect Seams for the World: Deepen technological innovation and product upgrading, and become a global leading grout beautification brand that represents the strength of China’s grout industry.
4. Global Expansion: Boost international business layout, achieve over 40% of revenue from foreign trade, and establish 1-2 overseas offices or one manufacturing plant to further explore the global market.
5. Domestic Industrial Layout: Construct self-owned manufacturing bases in China, optimize the industrial chain supply system, and enhance the brand’s core supply capacity and product competitiveness.

   Honoring Excellence: Recognizing Stellar Contributors Who Drive Growth

• The Excellent Management Award winner Ms. Peng Yongzhen was praised for her outstanding problem-solving ability, strong execution, and innovative spirit, who has won the trust and recognition of the team with her pragmatic work style.
• Mr. Sheng Tao, the recipient of the Outstanding Employee Award from the marketing department, expressed his gratitude for the company’s investment in short-video content creation. He stated that he would convert this honor into more professional content creation capabilities, provide more traffic support for the brand, and create greater value for the company.
• The Top Sales Award winner, a new foreign trade employee who joined the company for less than six months, exceeded all performance targets and was commended for his dedication, professional competence, and pioneering spirit. The company expects him to continue to explore the international market and open up new territories for CUALI’s global expansion.
• The Technical Expert Award winner shared his sincere feelings, saying that the award is not only a recognition but also a heavy responsibility. He emphasized that "one person can walk fast, but a group of people can walk farther", and thanked the company for providing a development platform and the strong support of all departments. He vowed to continue to deepen technological research in the building materials field and create more high-quality grout beautification solutions.

   Vibrant Performances: Showcasing the Positive Spirit of CUALI’s Team

    Gratitude & Best Wishes: Sincere Blessings to Global Distributors

   A New Decade, A New Journey